One of the odder things that’s been occurring with iPhone launches (and to a lesser extent, new versions of OSX) is the almost ’social’ aspects of the event where techies and even some non-techies show up and make a day (and a night) of the wait. If you read stories on blogs and in the newspapers you’ll find dozens of examples of people showing up who don’t even want to buy one, but just want to be part of the experience.
Reminds me of the time I bought the original OSX operating system from the Apple store in Soho, New York. The line stretch around the block in two directions, and for hours we had fashion models and ‘beautiful people’ heading to clubs and parties that would come up to us and ask questions. “What club are you in line for? What restaurant has this wait?” They were quite fearful that they were missing out on the new new thing. Their fears were alleviated when we had to reply ‘we’re waiting in line for new computer software.’ They all sort of smirked and went on their way.
One guy said ‘you should wait in line for Microsoft because I have stock in them.’ At the time, APPL was trading for about $20. Split adjusted it is now well over $400. Guess he should have noticed and listened to the mob.]]>