New music from commercials

site that lists all of Mitsubishi’s songs, and several of the tracks have proved quite popular after getting the exposure they deserve. Now Apple iTunes has made Fisherspooner their featured artist of the week. Why? Because Fisherspooner’s hit “”Emerge”” is the song playing nearly every 20 minutes on MTV as part of their promos for VH-1, etc. MTV is even using the Dancing Kittens of Rathergood.com for the promos. I’m not even going to talk about Moby and Fatboy Slim, who sold their entire collections to commercials and television shows. Has anyone taken a moment to ponder this? How out of touch as American radio become? That “”new music”” has had to find an outlet such as commercials (long ago regarded as the “”ultimate”” sellout to a musician) just to get exposure is a sad commentary on the radio industry’s ability to identify new talent. With the corporatization of radio, and the recurring playlists no matter where you are, music over the air is growing more stale by the day. You now have to wait for the commercials to hear anything interesting, musically that is. ]]>

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