Massive crowds on hand for iPhone 4S launch in Hong Kong 24 hours prior to sale.

[/caption] I can’t begin to accurately describe the scene on the walkways outside the Hong Kong Apple Store. Last night, an unofficial line of about 400 people was broken up by police and security details as the lack of organization and chaos was leading to some tense scenes, even some fighting. Today the lines are back, and organization is being forced on those waiting by the police and security officials.  “Cattle pens” have been set up to keep the iPhone line sitters from milling about, cutting in line, getting distracted, etc.  Police using crush barricades have made nearly 45 pens along the Star Ferry walkway outside the Apple Store, and are filling each pen with about 20 people.  When someone tries to leave a pen to go to the bathroom or get some food, security officials photograph them with a digital camera so they will be allowed to re-enter their sorted pen. But this isn’t enough. The 45 pens stretch nearly the entire distance of the Star Ferry walkway to just a few hundred feet from the ferry entrance.  The surging mass of 100s who have yet to be penned are now stuck behind the last pen and the entrance to the ferry.  Security officials (including some from Apple) are now building new pens on the other side of the walkway to shepherd in the waiting masses. The scene is pretty surreal.  These are not “Apple Fanboys” by any stretch, but low income migrant workers from places like Pakistan, Indonesia, etc.  There are men, women, old grandmothers, even some infant babies who are bundled up tight for the long night ahead.  There are also plenty of wannabe-Triad boys, gathered together with funky haircuts and tattoos, many of them with their faces covered by surgical masks (and it’s not because they have a cold).  Each iPhone they are able to buy will bring a profit of about $100US, which is the same as a weeks wages in some of the lower income jobs in Hong Kong.  If the limit is 5 iPhones per person, they’ll each clear a month’s worth of work so you begin to understand while they are willing to sleep outside all night.   [caption id="attachment_3687" align="aligncenter" width="640" caption="'Blue Berets' of the PTU squads arrive"] UPDATE 5:00pm:  I added some more photos from this evening.  Police have dispatched a platoon of riot police known as a PTU unit.  The line extended at one time down the ferry bridge and onto the street, but after some reshuffling of the ‘pens’ they seem to get everyone back up on the bridge.  It also appears that they are not allowing anyone else to enter the line, but I can’t tell if that was a temporary thing or permanent change (my Cantonese isn’t that good). [gallery link="file" columns="4" orderby="ID"]]]>

7 thoughts on “Massive crowds on hand for iPhone 4S launch in Hong Kong 24 hours prior to sale.”

  1. Nice coverage. I am equally surprised that Apple hasn’t come up with a better plan to deal with this.  Wondering too if HK Government will bill them for any and all police coverage between now and tomorrow.  But I think I read over at the Mic Gadget site that the HK Apple rep supposedly stated they will sell everything to customer #1 since all customers are treated equally.
    Not really the best policy in my book, since it so directly contributes to the grey-markets, but I guess it also builds the hype…as the saying goes, no such thing as bad publicity, right?

  2. What a f’n waste of public resources. With all the online technology is it so hard to hand out a registration number? Or even just print one.
    Someone needs to invent an online store…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.