Why Periscope and live video streaming is the the social media that really matters.

unidirectional and boring.  (Don’t believe me? Check out the Twitter feed of the Microsoft CEO, which has to hold the world record for the most canned and unoriginal content in the history of Twitter.) The problem with social media, as understood by the public relations departments of most major companies and social media ‘stars’ is that they aim rather low. They seek to have a “conversation” and then love to talk about how the conversation is leading to engagement, but “engagement” is a rather hollow concept and many traditional measurements of ‘engagement’ are as useless as ‘eyeballs’ as a metric. It may be a quantifiable (and billable) number, but does it really matter? Into this landscape comes Periscope and a host of other live video streaming services. Live, raw, unfiltered views of the world from ordinary people communicated out to waiting eyes and ears. With a motto of “See the world through someone else’s eyes” Periscope has millions of producers around the world sharing their slice of life to a waiting and eager audience. And while it, at times, has dropped in the banal and boring, there is something else going on that is worthy of note. Despite some feeble attempts to script and control the narrative of a live video stream by some broadcasters, the end users of live video actually have far more control over the conversation than most public relations professionals would ever allow. Discussions overlaying the presentation can go on tangents of their own, and users can often stray the conversation off the intended course and subject despite the best efforts of the broadcaster. The conversation can turn directions and spin and it takes a steadied broadcaster to keep it on focus and moving toward the real goal. It is this ebb and flow of conversation that offers the best opportunity for social media in its history. What should be sought, developed and fought for with this new medium is the true Holy Grail of social media. People should cast aside the one-sided conversations that are pointlessly supported by the hollow engagement metrics of likes and shares. With live streaming we have a chance to really communicate what is most important: Understanding. Understanding comes when you see the world through someone else’s eyes and UNDERSTAND why they see it a certain way. A person who watches a live video experiences the decision-making process of another person first hand and begins to UNDERSTAND why they turned this way or that, why they eat this or that, why they buy this or that. When a person is given the chance to see things live as they occur, and occasionally even take part in the decision-making process of that individual or guide a conversation a certain way, that person develops a much greater understanding of what is going on, and a greater respect for the other person. Periscope started with the voyeuristic view of the world:  “Look at this, I’m seeing a guy in Hong Kong ride the ferry to the toy store. He’s taking his morning hike in the clouds above the city.  He’s taking a tram to get some lunch.  Wow. This is amazing”.   But as time goes by and people start to think more about what they are seeing, a new, empathetic realization takes starts to take hold. “Yes, I am seeing a guy on a tall mountain, but he’s really just out for his morning walk. And he’s really just going to get some lunch.  Hey, I go for hikes, I eat lunch–wait a minute–this guy is a lot like me.” The empathetic instead of voyeuristic reading of “See the world through someone else’s eyes” is what offer the greatest potential for live video to rule social media. A person who listens and understands is someone who has learned something and may alter their own behavior to that in line with that understanding. A myriad of choices, from political decisions to simple mundane tasks can be altered when an understanding consumer of social media makes their own decisions with the views of another person in mind. It also leads to a tremendous marketing potential in that a person who understands why they should do something a certain way become a consumer who will perform that way without additional influencing. It’s one thing to have a conversation with a person and say to them “I really think you should buy this product” but it is something far greater, and more valuable, to have a person say “I understand why I should buy this product and will buy it myself, now and in the future.” Getting to this level creates a consumer FOR LIFE, not just for one transaction. While difficult to quantify, the empathetic consumption of live video can truly be the revolutionary social media development of the next decade. Or it might just end up as an updated version of Chatroulette… (more on that in my next post). IMG_4968      ]]>

Rio 2016 Olympics Opening Ceremony Parade Order of nations will be slightly different than previous years.

An interesting tidbit for the English-speaking world is that the opening ceremony of the 2016 Rio Olympics will feature the countries taking the field in alphabetical order, but by the Portuguese spelling of the nations.  As such some countries, like the United States, which generally enters toward the end of the parade, will find themselves entering early on during the event with the ‘E’s under Estates Unidos. This has even led to the US television networks asking that this be changed, as they fear American TV audiences will quickly turn the channel after they see the American team enter the stadium. Something similar happened in Beijing where the teams entered by ‘stroke’ order of the Chinese alphabet.

In case you are wondering, the USA will be wearing Ralph Lauren again this year.

For a full list of nations in the order they enter, take a look here and plan you viewing accordingly.

Afghanistan                  Afeganistão

South Africa                  África do Sul

Albania                  Albânia

Germany                  Alemanha

Andorra                  Andorra

Angola                  Angola

Antigua and Barbuda              Antígua e Barbuda

Saudi Arabia                  Arábia Saudita

Algeria                  Argélia

Argentina                  Argentina

Armenia                  Arménia

Australia                  Austrália

Austria                  Áustria

Azerbaijan                  Azerbaijão

Bahamas                  Bahamas

Bahrain                  Bahrein

Bangladesh                  Bangladesh

Barbados                  Barbados

Belgium                  Bélgica

Belize                  Belize

Benin                  Benim

Belarus                  Bielorrússia

Bolivia                  Bolívia

Bosnia and Herzegovina                  Bósnia e Herzegovina

Botswana                  Botswana

Brazil                  Brasil

Brunei                  Brunei

Bulgaria                  Bulgária

Burkina Faso                  Burkina Faso

Burundi                  Burundi

Bhutan                  Butão

Cape Verde                  Cabo Verde

Cameroon                  Camarões

Cambodia                  Camboja

Canada                  Canadá

Qatar                  Catar

Kazakhstan                  Cazaquistão

Chad                  Chade

Chile                  Chile

China                  China

Cyprus                  Chipre

Colombia                  Colômbia

Comoros                  Comores

North Korea                  Coreia do Norte

South Korea                  Coreia do Sul

Côte d’Ivoire                  Costa do Marfim

Costa Rica                  Costa Rica

Croatia                  Croácia

Cuba                  Cuba

Denmark                  Dinamarca

Djibouti                  Djibouti

Dominica                  Dominica

Egypt                  Egito

El Salvador                  El Salvador

United Arab Emirates                  Emirados Árabes Unidos

Ecuador                  Equador

Eritrea                  Eritreia

Slovakia                  Eslováquia

Slovenia                  Eslovénia

Spain                  Espanha

United States of America                  Estados Unidos

Estonia                  Estónia

Ethiopia                  Etiópia

Fiji                  Fiji

Philippines                  Filipinas

Finland                  Finlândia

France                  França

Gabon                  Gabão

Gambia                  Gâmbia

Ghana                  Gana

Georgia                  Geórgia

Grenada                  Granada

Greece                  Grécia

Guatemala                  Guatemala

Guyana                  Guiana

Guinea                  Guiné

Equatorial Guinea                  Guiné Equatorial

Guinea-Bissau                  Guiné-Bissau

Haiti                  Haiti

Honduras                  Honduras

Hungary                  Hungria

Yemen                  Iémen

Marshall Islands                  Ilhas Marshall

Solomon Islands                  Ilhas Salomão

India                  Índia

Indonesia                  Indonésia

Iran                  Irã

Iraq                  Iraque

Ireland                  Irlanda

Iceland                  Islândia

Israel                  Israel

Italy                  Itália

Jamaica                  Jamaica

Japan                  Japão

Jordan                  Jordânia

Kiribati                  Kiribati

Kuwait                  Kuwait

Laos                  Laos

Lesotho                  Lesoto

Latvia                  Letónia

Lebanon                  Líbano

Liberia                  Libéria

Libya                  Líbia

Liechtenstein                  Liechtenstein

Lithuania                  Lituânia

Luxembourg                  Luxemburgo

Madagascar                  Madagáscar

Malaysia                  Malásia

Malawi                  Malawi

Maldives                  Maldivas

Mali                  Mali

Malta                  Malta

Morocco                  Marrocos

Mauritius                  Maurícia

Mauritania                  Mauritânia

Mexico                  México

Micronesia                  Micronésia

Mozambique                  Moçambique

Moldova                  Moldávia

Monaco                  Mónaco

Mongolia                  Mongólia

Montenegro                  Montenegro

Myanmar                  Myanmar

Namibia                  Namíbia

Nauru                  Nauru

Nepal                  Nepal

Nicaragua                  Nicarágua

Niger                  Níger

Nigeria                  Nigéria

Norway                  Noruega

New Zealand                  Nova Zelândia

Oman                  Omã

Netherlands                  Países Baixos

Palau                  Palau

Panama                  Panamá

Papua New Guinea                  Papua-Nova Guiné

Pakistan                  Paquistão

Paraguay                  Paraguai

Peru                  Peru

Poland                  Polónia

Portugal                  Portugal

Kenya                  Quénia

Kyrgyzstan                  Quirguistão

United Kingdom                  Reino Unido

Central African Republic                  República Centro-Africana

Czech Republic                  República Checa

Republic of Macedonia                  República da Macedónia

Democratic Republic of the Congo          República Democrática do Congo

Republic of the Congo                  República do Congo

Dominican Republic                  República Dominicana

Romania                  Roménia

Rwanda                  Ruanda

Russia                  Rússia

Samoa                  Samoa

San Marino                  San Marino

Saint Lucia                  Santa Lúcia

Saint Kitts and Nevis                  São Cristóvão e Nevis

Sao Tome and Principe                  São Tomé e Príncipe

Saint Vincent and the Grenadines                  São Vicente e Granadinas

Senegal                  Senegal

Sierra Leone                  Serra Leoa

Serbia                  Sérvia

Seychelles                  Seychelles

Singapore                  Singapura

Syria                  Síria

Somalia                  Somália

Sri Lanka                  Sri Lanka

Swaziland                  Suazilândia

Sudan                  Sudão

South Sudan                  Sudão do Sul

Sweden                  Suécia

Switzerland                  Suíça

Suriname                  Suriname

Thailand                  Tailândia

Tajikistan                  Tajiquistão

Tanzania                  Tanzânia

East Timor                  Timor-Leste

Togo                  Togo

Tonga                  Tonga

Trinidad and Tobago                  Trinidad e Tobago

Tunisia                  Tunísia

Turkmenistan                  Turquemenistão

Turkey                  Turquia

Tuvalu                  Tuvalu

Ukraine                  Ucrânia

Uganda                  Uganda

Uruguay                  Uruguai

Uzbekistan                  Uzbequistão

Vanuatu                  Vanuatu

Venezuela                  Venezuela

Vietnam                  Vietname

Zambia                  Zâmbia

Zimbabwe                  Zimbabwe

]]>

The day I met…well, saw Muhammad Ali in person.

University of Notre Dame is the Bengal Bouts, a boxing match where “strong bodies fight, that weak bodies may be nourished.” Money raised from this boxing tournament, a sport organized at Notre Dame by the legendary Knute Rockne, is sent to help feed people at a mission in Bangladesh. While I was a student in law school one of my fellow classmates was boxing, and we went to cheer him on to victory in his bouts at what was the first (and only) boxing event I ever attended. Little did I know when I went to my first boxing tournament that later that week I would come across “The Greatest”. Muhammad Ali actually lived very near to the campus of Notre Dame in nearby Berrien Springs Michigan. Some of my friends at the Bengal Bouts said he occasionally would come by to watch the Notre Dame students boxing, and there were others in South Bend who reported seeing him from time to time. We were sitting around the library (as is the case in law school) when a friend came in and said “we just saw Muhammad Ali at the Barnes and Noble.” In little need of a distraction to pull us out of our books, we hopped in a car and drove over the bookstore to see if it was true. Sure enough it was. Once we arrived we were shocked by a line out the door. Apparently he was there to release a new book, and many people had come to see him in person. We made our way in the side (we told the staff we were going to buy something else) and we made our way back to where he was holding court. My first impression was “this guy is huge”. On paper he is 6’3″ (198cm) but he seemed even bigger, especially with the build of an ex-boxer. He was surrounded by handlers, but there was an orderly line of people coming in to see his book and to meet him. Fellow college students were there in a group, gathering around him to get their pictures taken. Families, some in their Sunday best, had come as well and circled around for a photo that I’m certain still hangs on their wall.  And then there was this one guy who looked really out of place. . . A skinny white guy, replete with a scraggly beard and baseball cap and wearing blue jeans with a flannel shirt was patiently waiting in line behind the giggling college kids and expectant families. He wasn’t holding a book nor was he carrying a camera, and in another time people would look at him and think ‘this is the kind of guy that joins the Klan’. When the man’s turn came up, I could see some of Ali’s handlers tense a bit.  The man walked up, held out his hand, and said a few words to Ali, who grabbed his hand with both of his and shook it back. Ali smiled, the man smiled and started to walk away. Ali was a bit surprised and motioned to him as if to say “don’t you want a picture?”  The man just said “No, I just wanted to shake your hand. I’ll remember it”. It was a pretty interesting moment for me as well. I was but a child during the Rumble in the Jungle and the Thriller in Manila, but I remember the time and the stories about him dealing with Vietnam, racism and his religious views. He was definitely capable of crossing over many different racial and religious lines to make an impact on many different people. My one run-in with him just reminded me of that fact.   Rest in Peace, Muhammad Ali. ali]]>

Periscope Feature Wish List from @PenguinSix

Periscope. It is easily in the hundreds, as I have been making videos since the first day of the public release and now have over 31,000 followers. In using an app this thoroughly, I’ve come across a few features that would really enhance the experience from a broadcaster’s perspective. So without too much ado, here is my wish list for new features for Persicope: Time and Temperature. It seems so easy, possibly a throw back to the 1970s when every bank had a blinking time and temperature sign, but probably the most asked question I receive is “What is the Time” and “How it the weather?” A new update for the iOS app has added time to the map, but personally I’d prefer it on the main video, perhaps as a 10 second overlay every so many minutes.  Just a little time and temp ‘bug’ that pops up on screen or in the chat to save me having to be a weatherman and a clock every few minutes. Chat response presets I spend an inordinate amount of time re-answering the same questions day after day. “What do you do?” “How old are you?” “Why did you move there” etc. It’s gotten to the point that even some of my regular viewers can answer the questions should I not notice them. What would be really helpful would be five buttons on the side of my screen or appearing through a ‘long touch’ that would pump into the chat preset answers or statements from me to my community. If I could save short amount of text as a  preset answer I could just click ‘1-2-3-4-5’ and focus more on being alive and less on repeating myself. Pause the Phone Facebook Live has a new feature that Persicope needs. The ability to put a broadcast on ‘pause’ when someone calls in on the phone. It is absolutely frustrating when you have a good Periscope underway only to have a phone call come in and disrupt or disconnect the stream. A pause, perhaps with a little “telephone icon” appearing on the screen would be a wonderful addition. Scroll back of comments When comments are fast and furious, or when a broadcaster is walking down the street, it’s incredibly easy to ‘miss’ a comment as it has faded or passed from view before you had a chance to react. The ability to scroll back even only 5-10 seconds would be a welcome addition, as a broadcaster could go back and see a comment even after it has faded from the screen. A swish down over the chat to pull up the last few comments in a conversation would be quite helpful.   Screen Shot 2016-04-15 at 10.08.11 AM Enhanced following options At present to follow someone on Periscope you’ve got to slide the screen to the left (1), tap the profile (2) and then hit the follow button (3). This three step process was designed to prevent accidental follows, but has had the effect of making new subscriptions difficult and even confusing to new users. Broadcasters have to explain several times through a broadcast how to become a follower. “If you would like to follow, please slide left (or up for Android), tap my profile, and then click the follow button”. Periscope should consider going back to the old solution, where following was a bit easier. But if not then the other solution is already present in Periscope’s system. An automatic “follow this broadcaster” message appears in the chat (far too early) when you start watching a new Periscope, but if it was able to appear and reappear on a periodic basis throughout the chat new followers could more easily subscribe to broadcasters they wish to follow. A user setting to enable the ‘follow me’ message to appear every 1-5-10 minutes would be easy to implement and would eliminate the need for broadcasters to “beg” for followers every so often IMG_1236   Analytics As Periscope grows into the professional world, the demand for detailed analytics will rise. How many users is great, but when are they watching, when are they turning off, how did they find my scope are all questions most other social media sites can offer their content creators. From a regular broadcaster perspective, some interesting additions would be something like “how many new people in the last five minutes”. I frequently do a broadcast that will hover around 100 people, but what surprises me is that very few of the 100 people at the end are the same 100 people that were there at the beginning.  People come in and out, thus requiring you to re-answer some simple questions, but you often don’t how many are new and how many are the ones who have stuck with you from the start.  Some sort of system where you could tell how many new watchers you have in a scope would be quite helpful. High Quality Upload I’m spoiled by 4k. Well not even 4k, but by 1080p at 60fps. The image quality of today’s phones is getting better and better, but due to the nature of live streaming of an HD signal is probably a monstrous bandwidth hog. Speak of hogs, here is a great example, I came across a breaking news story of a wild pig running amok through Central Hong Kong. The footage from my chase was used by the Guardian and the BBC, but unfortunately, the quality of the video was somewhat subpar vs. what I could have recorded in 1080p. [iframe src=”https://embed.theguardian.com/embed/video/world/video/2016/jan/15/hong-kong-riot-police-capture-wild-boar-video” width=”560″ height=”315″ ] If there is the option for a high quality video upload after the broadcast had ended, this would be a great addition for Persicope to roll out, especially if Periscope migrates toward longer playback and storage of previous scopes. Note I’m not talking about a delayed update like we used to have with the app, but an upload of a full 1080p version of the Periscope (though I suspect this might prove a tremendous technical difficulty with one version of the video being saved at 1080p and another being streamed at a lower bit rate, all on the fly at the same time). Overlays Overlays have become part of the standard television and even Youtube broadcasting environment. The ability to display and rend graphics on the screen while broadcasting is now available in even the simplest free broadcast tools. Adding some functionality to have an overlay of an image or even a ticker would be something some broadcasters, especially the professional ones, would find quite helpful. after-effects-lower-third-templates-19 Edited Titles “See my lunch of noodles in Hong Kong” is an interesting title, but after starting a broadcast and getting a good crowd I generally don’t like to hang up on them as I leave the restaurant and go run my next errand. In fact broadcasts over 5 minutes rarely stay on the same topic as the original title. A Periscope starting on a mountain path could easily end up on a city sidewalk. A conversation about movies could change to politics. New users see a title and come expecting a noodle lunch or a conversation about movies and quickly get annoyed when they discovered the “missed that” part earlier. Giving the user the ability to keep his existing community and conversation ongoing without having to endure new users coming in expecting something else would improve the overall experience. And that’s enough for now….  ]]>

Where to find the INVADER art in Hong Kong – 2015 Edition

The French street artist INVADER has come to Hong Kong several times, but this last month he came ‘officially’ as part of an organized show at the PMQ gallery. There his works hung on well lit walls with tour guides and a gift shop, but that doesn’t mean he wasn’t busy again on the streets of the city.IMG_2840IMG_2860 IMG_2815IMG_2825 INVADER launched a new wave of art on the city streets, and my kids took an immediate liking to finding every single one of them. The other day we did a city hike through the streets of Sheung Wan and managed to locate about 7 of the 20 or so new works with several more now on the agenda for our next hike. As if that wasn’t enough, the kids are now trying to recreate as many Invader works as possible, along with a few original designs of their own. Arsenal man was a big favorite, and the boys are already asking how I can attach it to the wall. Thankfully they don’t know what grout yet, so we’ll make do with something a little less permanent. [caption id="attachment_4677" align="alignright" width="2448"]IMG_2864 Arsenal Man in tiles.[/caption] I created a Google Doc with a location list of all INVADER work in Hong Kong that is still visible, but haven’t gotten around to finishing the map just yet.  Feel free to take a look and follow the invasion around the city.]]>

How to record a Periscope video with comments.

Periscope is a new app that is creating quite a bit of buzz and a great amount of content from users all over the world. Everything from views of Paris to views of a refrigerator in Turkey is fair game for the content creators around the world, but this content has a very short lifespan. 24 hours after any broadcast the videos are destroyed. You have the option of saving the video on your camera, but it doesn’t save the comments which leads to a video of you answering questions that the viewers did not see, creating a confusing commentary track. But with a simple free program already installed on your Mac, you can capture and record your Periscope videos with comments. All you need to do this is to plug your phone into your computer and follow these simple instructions. Step 1: Open Quicktime Player. Step 2: (If a file window opens, click ‘done’ first). Go up to FILE -> New Movie Recording Step 3: A new movie window opens. Click on the prompt next to the record button to get an option of input sources. You should see your iPhone listed both under Video and Audio.  Make sure those are selected. You should know this is working when you see your phone’s screen on your computer. Step 4: Open up the Periscope App on your phone and go into your profile to find your more recent broadcasts. Select the video you want and start playing. Step 5: Click the record button on Quicktime on your Mac and start making a screen capture of your movie as it is playing on your phone. Step 6: Finish and save and do with it what you will. Screen Shot 2015-05-25 at 2.16.51 PM NOTE: I don’t know if this works on older model devices–I’ve only used it on an iPhone 6 but it should work on an iPhone 5 as well.]]>