Of course with yesterday’s “New Course” announcement there has been a lot of talk about Google surrendering the market to Baidu or other search engines in China. But I was curious and decided to take a quick look at the numbers right now for revenues in search in China. I was actually quite surprised at how little is being made there. And as I thought about it, I realized this really isn’t about money at all, when you start to take this up the ladder to the global politics that might soon come into play.
Baidu (BIDU) brings in about 3,194,000,000 in RMB per year, or about $467 million dollars annually. This comes from revenue from search (i.e. ads) but also from subscriptions services offered by Baidu, some of which are notorious for providing links to copyright violating material (think Napster-like).
Google (GOOG) has revenues worldwide of about $21,795,000,000 US$ per year. This works out to about $419 million per WEEK.
So, even if Baidu was to explode tomorrow, and Google get all the of the revenues formerly received by their competitor, you’d be looking at something like a 2% increase in the overall revenue picture for Google. Given that Google has only about 1/3 of the search traffic in China, you have to figure they are not bringing in more than $100-$150 million in total revenue from their operations there.
For Google, that’s just chicken feed. They spend more than that on green tech projects as sort of a side business.
You have to start to look at the value of the Google brand, such as Gmail’s security, Google’s overall public relations (which is scoring a major coup today) and some new projects like the reliability of Android, Chrome and the GPhone. These are multi-billion dollar projects in the future and with problems in China affecting the value of these brands, it starts to make sense, from a financial standpoint, to sacrifice Chinese search revenues for the long term value of the Google name.
There is a lot of chest thumping on some of the nationalist messageboards in China, and I’ve even seen some posts saying that by leaving China, Google is going to hurt the overall US economy and continue the recession. Some are playing this as Baidu beat Google at their own game, but the reality is probably a bit different than that. Sure, Baidu has commanded a greater market share, but Google just went over their head and made it not Baidu v. Google but China v. Google. In the worldwide court of public opinion, in which the reputation of “Brand China” and “Brand Google” are at risk, the issue of a few hundred million in search revenue grows even smaller.
The anti-China forces on Capitol Hill are now licking their chops. There is a growing sense of an impending trade war and this spat may end up, in the long run, costing China, Inc BILLIONS should the negative perception of the Chinese government continue to grow and develop into economic sanctions of one sort or another. China is starting the year as the ‘bad boy’ for their actions in Copenhagen, and now they have this problem to deal with. In a country in which face matters, the Chinese government is certainly paying quite a bit of attention to the steady stream of supportive press that Google is getting for thumbing their noses at the rules.
This is going to be interesting…]]>
Well this was not unexpected.
Google has announced, on their English-language blog, that because of cyberattacks directed against certain human rights figures who use Google email accounts, Google is going to stop filtering their searches and if the Chinese government doesn’t like it, they are going to pull up stakes from China.
I’m shocked, shocked to find that evil is going on in here.
Google has never really been all that reliable in China. The government is constantly interfering in search queries to google.cn, and the google site is frequently inaccesible within the country. Baidu, Google’s clone in China, has frequently mucked about with Google’s operations in China, from being a tattle-tale about bad searches for porn to even more blatant (and quasi-illegal) actions behind the scenes and, possibly, under the table.
Google has thrown down the gauntlet after a relatively minor event. Some may say this is the straw that broke the camel’s back, but in reality, this whole thing, China-exit/Woo-the-world’s-press was sitting on a shelf waiting, just waiting for an excuse to be put into operation. I just have to wonder, why today?
While the Baidu folks and Chinese nationalists are screaming ‘we won’ the reality was it wasn’t necessarily a race that had to end on January 13, 2010. I doubt Google’s China operations were costing that much vs. the cost of their revenues. And generally, while a consistent black-eye to the company, there hasn’t been a flurry of anti-google PR in recent months for their operations in China.
So I just have to wonder why January 13, 2010 is the date in which it all ‘just became too much’. Is something else about to happen? Was the writing on the wall that there was going to be some larger changes within China–some additional censorship or legal requirements?
We haven’t heard the full story, by a long stretch. Perhaps in a few months I’ll get more details when I’m back in China, but for right now, the whole thing just seems a bit like an ‘excuse’ rather than a ‘reason’.
UPDATE: For what it is worth, Baidu’s revenues in China are approximately $450 million a year US. Google’s revenue’s world wide are approximately $21 billion, or nearly 50 times larger. Google makes in about a week what Baidu makes in a year, so walking away from the China market right now really isn’t going to hurt the bottom line.]]>
I was really just looking for a story to go with this picture
Der Spiegel is reporting the Germans are up in arms about what’s on their legs.
Bavarian purists have warned that Bavaria’s proud heritage is under threat from cheap imported Lederhosen and Dirndl dresses made in China, India and Eastern Europe.
And indeed, Munich’s department stores and fashion boutiques admit that many of the outfits on sale are made from imported leather and fabrics or manufactured abroad to save costs.
While they haven’t gotten to the point of burning the imported goods, they are taking some jabs at those in Bavaria who are not wearing locally made outfits.
The folk costumes worn by many locals to the Oktoberfest are “yuppie outfits” that have nothing to do with original Bavarian dress, says Otto Dufter, chairman of the Bavarian Federation of Folk Costume Societies. “Our societies only use the domestic Lederhosen makers, we don’t use any pseudo-costumes made abroad.”
We, the Foreign Ministers of Canada, France, Germany, Italy, Japan, the United States and the United Kingdom,condemn the action of our fellow G8 member. Russia’s recognition of the independence of South Ossetia and Abkhazia violates the territorial integrity and sovereignty of Georgia and is contrary to UN Security Council Resolutions supported by Russia. Russia’s decision has called into question its commitment to peace and security in the Caucasus.
We deplore Russia’s excessive use of military force in Georgia and its continued occupation of parts of Georgia. We call unanimously on the Russian government to implement in full the six point peace plan brokered by President Sarkozy on behalf of the EU, in particular to withdraw its forces behind the pre-conflict lines.We reassert our strong and continued support for Georgia’s sovereignty within its internationally recognized borders and underline our respect and support for the democratic and legitimate government of Georgia as we pursue a peaceful, durable solution to this conflict
Russia continues to ignore most of the world’s call for a troop withdraw. They’ve pretty much given up on WTO membership but the threat of expulsion from the G8 might resonate a bit with those in Moscow who like international organizations. China issued a rather curt statement against the Russian actions today. Russia thought they could find a supporter with the Chinese, apparently oblivious to the fact that China has several regions of their own that wish to be independent.
Well that’s something we’ll probably have to wait until Friday to find out. Rumors abound that sites like myp2p.eu will have tons of links that work with TVAnts and Sopcast, but ‘officially’ all Internet streams are supposed to be ‘region locked’ to specific areas.
FTA (Free to Air) satellite might also yield a few stations that have streams. CCTV 4 and CCTV 9 are not going to have live coverage apparently as only CCTV stations within China will be allowed to show the games. Of course CCTV 1-10 are the most popular stations on most Internet TV p2p programs.
There are lots of hints of ‘destructive efforts’ to prevent pirated feeds from going out on the net, and with the Chinese government sitting on some massive computer power and a certain less than ‘live and let live’ attitude, I suspect we’ll see some interesting jamming activities.
Today’s New York Times has some interesting bits about energy costs and the effect on the US and Chinese manufacturing sector (made all the more relevant by the fact I’m reading a book on the history of the shipping container). Basically, the cheap underwear that you buy from WalMart is going to go up in price.
The cost of shipping a 40-foot container from Shanghai to the United States has risen to $8,000, compared with $3,000 early in the decade, according to a recent study of transportation costs. Big container ships, the pack mules of the 21st-century economy, have shaved their top speed by nearly 20 percent to save on fuel costs, substantially slowing shipping times.
The study, published in May by the Canadian investment bank CIBC World Markets, calculates that the recent surge in shipping costs is on average the equivalent of a 9 percent tariff on trade. “The cost of moving goods, not the cost of tariffs, is the largest barrier to global trade today,” the report concluded, and as a result “has effectively offset all the trade liberalization efforts of the last three decades.”
While many feel the effects of globalization will be very hard to undo, they also point out that oil prices are not about to drop anytime soon. The article mentions the maquiladora factories in Mexico (closed back when oil was $10 a barrel) will soon be reopening. It also cites as an example the decision by Telsa motors to build their car in California instead of bringing all the parts together globally in one massively expensive shipping operation.
When I was in China, I was shocked at how little energy is available in some of the industrial areas. Three to four days a week see black or brown outs, and many of the factories have large scale (and inefficient) generators to keep operations functioning. I seem to recall the figure that energy requirements were 3x those in the to produce the same goods because of all the problems in the electrical grid.
Related: The head of Alibaba, sort of the ‘gateway’ to Chinese manufacturers, is predicting hard times ahead for his company (which relies in large part by doing introductions between Western buyers and Chinese factories).